Not so long ago, a real estate agent’s most powerful tool for winning business was the number and sale value of properties they’d sold.
These figures still count – but in an era when 88 per cent of consumers are reading online reviews to determine the quality of a local business, it’s bona fide reviews from other vendors that often influence their decision to choose one real estate agent over another.
As Australia’s only truly independent real estate agent ratings website, with almost 100,000 genuine reviews from vendors, ratemyagent.com.au is delighted to announce the most recommended agents Australia-wide for 2015.
“These are the most independent real estate awards in the country because they’re determined purely by clients’ experiences of their selling agents,” says Mark Armstrong, CEO of ratemyagent.com.au. “The ‘most recommended’ agents are those who received the highest number of positive client reviews for properties they sold during 2015.
“The only way agents can qualify for these awards is to list and sell property, and receive reviews for the properties they sell. And, because each review is linked with a property transaction on ratemyagent.com.au, they carry substantial credibility with the people who read them.”
Within the most recommended awards there are three categories for agents and agencies:
- Australia’s top 100 most recommended (see below)
- the top 10 most recommended in each state
- the most recommended in each ‘qualifying’ suburb (that is, suburbs where an agent or agency has sold at least five properties and received at least five positive reviews during 2015).
All winners are listed here. https://www.ratemyagent.com.au/real-estate-awards-2015/
Cairns City most recommended agent or agency
Sue Anderson of First National Cairns Central and Cairns Beaches has taken out top honours in Cairns City for 2015 with positively reviewed sales
First National Cairns Central and Cairns Beaches is not alone in their awareness of the importance of vendor reviews. “Australia’s most recommended agents already know that having genuine reviews in the public domain is the most credible and effective tool to help vendors choose an agent,” says Armstrong. “Now, First National Real Estate Cairns Central and Cairns Beaches and the other winners can use their ‘most recommended’ status as a powerful tool to boost their profiles. It’s a genuine game-changer for the industry.”
By Mark Armstrong